Tools AI for marketing and video advertising

What theAI changes in media purchase

The performance of a campaign is often due to the number of creas tested. However, producing ten variants cost so far a fortune in filming and in time. TheAI Invert the equation: you generate dozens of versions, you launch them, and you keep those that come out of the lot. The test becomes the engine again, not the brake.

UGC or avatar: two advertising angles

UGC for Meta and TikTok

The format that looks like a review Hand filmed customer remains the most efficient in acquisition. Creatify is designed for this: it generates advertising UGCs from a product URL, ideal for multiplying variants without casting.

Avatar pro for demonstration

When the message requires clarity and authority (SaaS, B2B, services), a clean presenter often converts better than a raw UGC. HeyGen covers this need with clear and multilingual avatars.

How many variants test

In practice, five to eight variants per audience are sufficient to identify the two or three winners. The challenge is not to produce more, but to kill losers quickly and reinvest on top performers. This is precisely what theAI Finally, it makes production sustainable.

The reflex to remember: commercial rights

A video intended for paid advertising does not have the same conditions as an organic use: check the right to use ads, watermarks and restrictions on avatars. To choose thetool adapted to your volume and budget, rely on our comparison video software AI.